{"title":"Beauty","description":"","products":[{"product_id":"didem-linen-blend-scarf","title":"Asya Dappled Sand Scarf","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-5f644c1c-7fff-2a86-2d53-3ca603c5408c\"\u003e\u003cspan\u003e100% ultra-fine premium cotton\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLovingly handwoven on an old wooden loom by a master artisan (a UNESCO Living Human Treasure), the Asya Scarf is less of an accessory and more of an heirloom. It takes an entire day to weave just one - partly because of the intricacy, and partly because in Türkiye, a minute is longer than 60 seconds. That’s just how time moves there. Slowly and generously.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven from 100% premium cotton, the Asya feels almost like silk: so fine, so whisper-light, it floats rather than falls. This is thanks to both the ultra-high-quality cotton and the exceptional spinning techniques used to create it. Despite its delicacy, the weave is strong, airy, and surprisingly resilient.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAvailable in sand and cream, this scarf is your year-round wardrobe essential - elegant in summer, comforting in winter, and always ready to be wrapped around your shoulders like a breath of calm.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":45441557004589,"sku":"SPNXXX054","price":800.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/Myproject-2023-06-12T122830.692.png?v=1698064626"},{"product_id":"didem-cream-scarf","title":"Asya Cream Scarf","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-5f644c1c-7fff-2a86-2d53-3ca603c5408c\"\u003e\u003cspan\u003e100% ultra-fine premium cotton\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLovingly handwoven on an old wooden loom by a master artisan (a UNESCO Living Human Treasure), the Asya Scarf is less of an accessory and more of an heirloom. It takes an entire day to weave just one - partly because of the intricacy, and partly because in Türkiye, a minute is longer than 60 seconds. That’s just how time moves there. Slowly and generously.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven from 100% premium cotton, the Asya feels almost like silk: so fine, so whisper-light, it floats rather than falls. This is thanks to both the ultra-high-quality cotton and the exceptional spinning techniques used to create it. Despite its delicacy, the weave is strong, airy, and surprisingly resilient.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAvailable in sand and cream, this scarf is your year-round wardrobe essential - elegant in summer, comforting in winter, and always ready to be wrapped around your shoulders like a breath of calm.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":45441695416621,"sku":"SBCRXX069","price":800.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-80.jpg?v=1697648892"},{"product_id":"blue-sumela-scarf","title":"Sumela Navy","description":"\u003cp dir=\"ltr\"\u003e100% cotton, hand woven, 90 x 140cm\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA scarf that feels like a sacred place. A thread-bound memory of mountains, mothers, and the stillness found in high places.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInspired by a pilgrimage our founder took to the majestic Sumela Monastery in Türkiye, a site carved into the cliffside, cloaked in mist, and steeped in soul. This scarf was designed to wrap you in more than just warmth. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt offers presence, reverence, and a softness that carries a story with it.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Sumela is created using a special loom technique that gives it a springy, stretchable texture, which is rare for cotton, and deeply comforting. Though it’s not intended for drying (its unique elasticity makes it less absorbent), Sumela is exceptional as a scarf, pareo, or shawl, draping effortlessly over shoulders and senses alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its warm beige body and off-white stripes, the Sumela speaks in subtleties. Choose from Chartreuse, Navy, or Cream for your accent tone, and let it travel with you, soften with you, become part of your everyday act of remembering the ancient magic that lies at the heart of who you truly are.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47361681326381,"sku":"SSBLCR090","price":1380.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-5.jpg?v=1697704320"},{"product_id":"green-sumela-shawl","title":"Sumela Chartreuse","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e100% cotton, hand woven, 90 x 160cm\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA scarf that feels like a sacred place. A thread-bound memory of mountains, mothers, and the stillness found in high places.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInspired by a pilgrimage our founder took to the majestic Sumela Monastery in Türkiye, a site carved into the cliffside, cloaked in mist, and steeped in soul. This scarf was designed to wrap you in more than just warmth. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt offers presence, reverence, and a softness that carries a story with it.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Sumela is created using a special loom technique that gives it a springy, stretchable texture, which is rare for cotton, and deeply comforting. Though it’s not intended for drying (its unique elasticity makes it less absorbent), Sumela is exceptional as a scarf, pareo, or shawl, draping effortlessly over shoulders and senses alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its warm beige body and off-white stripes, the Sumela speaks in subtleties. Choose from Chartreuse, Navy, or Cream for your accent tone, and let it travel with you, soften with you, become part of your everyday act of remembering the ancient magic that lies at the heart of who you truly are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47361683489069,"sku":"SSGRCR089","price":1380.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-6_1.jpg?v=1697704637"},{"product_id":"sumela-cream-shawl","title":"Sumela Natural","description":"\u003cp dir=\"ltr\"\u003e50% linen 50% cotton, hand woven, 80 x 150cm\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA scarf that feels like a sacred place. A thread-bound memory of mountains, mothers, and the stillness found in high places.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInspired by a pilgrimage our founder took to the majestic Sumela Monastery in Türkiye, a site carved into the cliffside, cloaked in mist, and steeped in soul. This scarf was designed to wrap you in more than just warmth. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt offers presence, reverence, and a softness that carries a story with it.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Sumela is created using a special loom technique that gives it a springy, stretchable texture, which is rare for cotton, and deeply comforting. Though it’s not intended for drying (its unique elasticity makes it less absorbent), Sumela is exceptional as a scarf, pareo, or shawl, draping effortlessly over shoulders and senses alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its warm beige body and off-white stripes, the Sumela speaks in subtleties. Choose from Chartreuse, Navy, or Cream for your accent tone, and let it travel with you, soften with you, become part of your everyday act of remembering the ancient magic that lies at the heart of who you truly are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47361769701677,"sku":"SSCRWX088","price":1380.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-7.jpg?v=1697704696"},{"product_id":"terra-white-turkish-towel","title":"Terra White Turkish Towel","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-302ed163-7fff-96bc-7a23-409ab865b66b\"\u003e\u003cspan\u003e100% Cotton Turkish Towel handwoven by an award-winning weaver\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Terra is what happens when old-world craftsmanship meets featherlight functionality.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven by a master artisan in his seventies - a man whose hands carry the memory of a thousand looms and whose technical brilliance borders on poetic - the Terra is a rare creation. Its weaver has been awarded a UNESCO living human treasure award for his contribution to preserving near extinct weaving skills.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSo fine, so impossibly light, it almost disappears in your hands. And yet, this towel is anything but delicate in performance.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade for minimalists, adventurers, and slow-living connoisseurs alike, Terra is our thinnest, sheerest style (just like the Athena). It is ideal for travel, jungle retreats, hot summers, and quick post-swim rituals. Despite its gossamer weight, it absorbs like a dream and dries in minutes. Slip it in your beach bag, wear it as a shawl, or hang it in your bathroom for effortless elegance.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery thread speaks of lineage. Every stripe holds a story. This is the towel you pack when you’re chasing lightness - not just in your suitcase, but in your life.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47370751967533,"sku":"","price":1180.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMoC_Taaibosch_sml-112.jpg?v=1698053236"},{"product_id":"terra-blue-turkish-towel","title":"Terra Blue Turkish Towel","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-302ed163-7fff-96bc-7a23-409ab865b66b\"\u003e\u003cspan\u003e100% Cotton Turkish Towel handwoven by an award-winning weaver\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Terra is what happens when old-world craftsmanship meets featherlight functionality.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven by a master artisan in his seventies - a man whose hands carry the memory of a thousand looms and whose technical brilliance borders on poetic - the Terra is a rare creation. Its weaver has been awarded a UNESCO living human treasure award for his contribution to preserving near extinct weaving skills.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSo fine, so impossibly light, it almost disappears in your hands. And yet, this towel is anything but delicate in performance.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade for minimalists, adventurers, and slow-living connoisseurs alike, Terra is our thinnest, sheerest style (just like the Athena). It is ideal for travel, jungle retreats, hot summers, and quick post-swim rituals. Despite its gossamer weight, it absorbs like a dream and dries in minutes. Slip it in your beach bag, wear it as a shawl, or hang it in your bathroom for effortless elegance.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery thread speaks of lineage. Every stripe holds a story. This is the towel you pack when you’re chasing lightness - not just in your suitcase, but in your life.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47415467671853,"sku":"PSBLWX133","price":1180.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMoC_Taaibosch_sml-17.jpg?v=1698053186"},{"product_id":"athena-terra-cotta-turkish-towel","title":"Athena Terra Cotta Turkish Towel","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-2f85fa18-7fff-9e4b-0187-d3d66ad194ac\"\u003e50% Cotton 50% Linen Turkish Towel handwoven by an award-winning weaver\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNamed after the Greek goddess of wisdom, strategy, and craft, the Athena towel is a tribute to quiet power - the kind that doesn’t shout to be seen, but changes the world nonetheless.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven by a master artisan recognised as a UNESCO Living Human Treasure, each Athena towel carries the legacy of skill passed down through generations. Her whisper-thin blend of linen and cotton may seem delicate, but she’s anything but fragile. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis towel was made for the discerning: those who value elegance with edge, refinement with roots, beauty with backbone.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHer barely-there diamond pattern and warm terracotta borders are a nod to the ancient world: to temples and amphorae, to olive groves and mythic battles won not by brute force, but by brilliant strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLight as a breeze and thin as a page from history, she’s not the plush hotel towel. She’s the multi-use, artful companion you fold into your bag, sling across your shoulders, or tie around your waist. A towel, a scarf, a shawl, the Athena is a piece of living heritage that reminds you of the ancient, organic wisdom that resides within you too.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAthena never needed bells and whistles. She had wisdom. She had vision. So does this towel.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNote: She is light, very light, so if you are wanting a thicker towel that carries more weight, the Sefa might be a better fit for you. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47415656546605,"sku":"PSCRTC067","price":1380.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-48.jpg?v=1698055750"},{"product_id":"korsan-linen-scarf","title":"Korsan Linen Scarf","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-255e8243-7fff-5763-e3cd-8de29b2379ed\"\u003e\u003cspan\u003e50% Linen 50% Cotton Scarf\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHand-loomed in undyed yarns with the subtlest blue lines, the Korsan scarf is a quiet statement of old-world refinement. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven in the same heritage pattern as our beloved \u003c\/span\u003e\u003cspan\u003eMoses \u003c\/span\u003e\u003cspan\u003etowel, this piece tells tales of simpler times — when fabrics were bartered, not bought, and every thread held a story.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts natural cotton and linen fibres have been left unbleached, unprocessed, and unbothered, offering a raw, elemental beauty that feels grounding on the skin. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSubtle in palette, yet rich in texture, the Korsan elevates without effort. Wrap it as a shawl, layer it as a scarf, or drape it at the edge of a bed for a touch of textural calm.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you're barefoot on the farm or boardroom-bound, your Korsan will walk with you, reminding you to slow down, breathe, and just be.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47416292016429,"sku":"SSNBLX087","price":1380.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-9.jpg?v=1698064119"},{"product_id":"melike-white-silk-scarf","title":"Melike White Mulberry Silk Scarf","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e100% premium mulberry silk, 30 x 180 cm\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven with meticulous care by the steady hands of a master artisan, the Melike scarf is a triumph of textile tradition. Every strand of mulberry silk — one of the rarest and most prized silk in the world — is hand-dyed, hand-spun, and handwoven to create a piece that drapes like liquid light.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNamed after the Turkish word for queen, Melike carries the quiet power of sovereignty and sensuality. It's ultra breathable, antimicrobial by nature, and seems to know how to regulate your temperature—cooling you in summer, cocooning you in winter. It’s less an accessory, more a second skin.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a piece to love for a lifetime. A scarf to be handed down. A legacy item. A gentle rebellion against fast fashion and synthetic fibres. When you wear Melike, you wear a story that began long before you — and will continue long after.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47416739266861,"sku":"SBWXXX137","price":2650.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-68.jpg?v=1698070217"},{"product_id":"melike-beige-silk-scarf","title":"Melike Cream Mulberry Silk Scarf","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e100% premium mulberry silk, 30 x 180 cm\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven with meticulous care by the steady hands of a master artisan, the Melike scarf is a triumph of textile tradition. Every strand of mulberry silk — one of the rarest and most prized silk in the world — is hand-dyed, hand-spun, and handwoven to create a piece that drapes like liquid light.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNamed after the Turkish word for queen, Melike carries the quiet power of sovereignty and sensuality. It's ultra breathable, antimicrobial by nature, and seems to know how to regulate your temperature—cooling you in summer, cocooning you in winter. It’s less an accessory, more a second skin.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a piece to love for a lifetime. A scarf to be handed down. A legacy item. A gentle rebellion against fast fashion and synthetic fibres. When you wear Melike, you wear a story that began long before you — and will continue long after.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47416766988589,"sku":"SBCRXX138","price":2650.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-69.jpg?v=1698070439"},{"product_id":"melike-light-blue-scarf","title":"Melike Light Blue Mulberry Silk Scarf","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e100% premium mulberry silk, 30 x 180 cm\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven with meticulous care by the steady hands of a master artisan, the Melike scarf is a triumph of textile tradition. Every strand of mulberry silk — one of the rarest and most prized silk in the world — is hand-dyed, hand-spun, and handwoven to create a piece that drapes like liquid light.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNamed after the Turkish word for queen, Melike carries the quiet power of sovereignty and sensuality. It's ultra breathable, antimicrobial by nature, and seems to know how to regulate your temperature—cooling you in summer, cocooning you in winter. It’s less an accessory, more a second skin.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a piece to love for a lifetime. A scarf to be handed down. A legacy item. A gentle rebellion against fast fashion and synthetic fibres. When you wear Melike, you wear a story that began long before you — and will continue long after.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47416781472045,"sku":"SBBLXX143","price":2650.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-72.jpg?v=1698070637"},{"product_id":"melike-green-scarf","title":"Melike Green Mulberry Silk Scarf","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e100% premium mulberry silk, 30 x 180 cm\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven with meticulous care by the steady hands of a master artisan, the Melike scarf is a triumph of textile tradition. Every strand of mulberry silk — one of the rarest and most prized silk in the world — is hand-dyed, hand-spun, and handwoven to create a piece that drapes like liquid light.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNamed after the Turkish word for queen, Melike carries the quiet power of sovereignty and sensuality. It's ultra breathable, antimicrobial by nature, and seems to know how to regulate your temperature—cooling you in summer, cocooning you in winter. It’s less an accessory, more a second skin.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a piece to love for a lifetime. A scarf to be handed down. A legacy item. A gentle rebellion against fast fashion and synthetic fibres. When you wear Melike, you wear a story that began long before you — and will continue long after.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47416838455597,"sku":"SBGRXX141","price":2650.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-75.jpg?v=1698071389"},{"product_id":"melike-black-silk-scarf","title":"Melike Black Mulberry Silk Scarf","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% premium mulberry silk, 30 x 180 cm\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven with meticulous care by the steady hands of a master artisan, the Melike scarf is a triumph of textile tradition. Every strand of mulberry silk — one of the rarest and most prized silk in the world — is hand-dyed, hand-spun, and handwoven to create a piece that drapes like liquid light.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNamed after the Turkish word for queen, Melike carries the quiet power of sovereignty and sensuality. It's ultra breathable, antimicrobial by nature, and seems to know how to regulate your temperature—cooling you in summer, cocooning you in winter. It’s less an accessory, more a second skin.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a piece to love for a lifetime. A scarf to be handed down. A legacy item. A gentle rebellion against fast fashion and synthetic fibres. When you wear Melike, you wear a story that began long before you — and will continue long after.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47420932817197,"sku":"SBSXXX142","price":2150.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-71.jpg?v=1698126814"},{"product_id":"melike-blue-scarf","title":"Melike Navy Mulberry Silk Scarf","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e100% premium mulberry silk, 30 x 180 cm\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven with meticulous care by the steady hands of a master artisan, the Melike scarf is a triumph of textile tradition. Every strand of mulberry silk — one of the rarest and most prized silk in the world — is hand-dyed, hand-spun, and handwoven to create a piece that drapes like liquid light.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNamed after the Turkish word for queen, Melike carries the quiet power of sovereignty and sensuality. It's ultra breathable, antimicrobial by nature, and seems to know how to regulate your temperature—cooling you in summer, cocooning you in winter. It’s less an accessory, more a second skin.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a piece to love for a lifetime. A scarf to be handed down. A legacy item. A gentle rebellion against fast fashion and synthetic fibres. When you wear Melike, you wear a story that began long before you — and will continue long after.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47420955787565,"sku":"SBBXXX145","price":2650.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-73.jpg?v=1698127119"},{"product_id":"melike-crimson-scarf","title":"Melike Crimson Mulberry Silk Scarf","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% premium mulberry silk, 30 x 180 cm\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven with meticulous care by the steady hands of a master artisan, the Melike scarf is a triumph of textile tradition. Every strand of mulberry silk — one of the rarest and most prized silk in the world — is hand-dyed, hand-spun, and handwoven to create a piece that drapes like liquid light.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNamed after the Turkish word for queen, Melike carries the quiet power of sovereignty and sensuality. It's ultra breathable, antimicrobial by nature, and seems to know how to regulate your temperature—cooling you in summer, cocooning you in winter. It’s less an accessory, more a second skin.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a piece to love for a lifetime. A scarf to be handed down. A legacy item. A gentle rebellion against fast fashion and synthetic fibres. When you wear Melike, you wear a story that began long before you — and will continue long after.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47420961882413,"sku":"SBRXXX147","price":2650.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-78.jpg?v=1698127267"},{"product_id":"muslin-king-throw","title":"Charcoal Speckle Swaddle Blanket (King)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e240 x 250 cm, 1.6 kg, 100% Cotton Muslin, \u003c\/span\u003e\u003cspan\u003equadruple layered blanket, woven in Türkiye.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur Swaddle Blanket for grown-ups is woven in four layers of ultra-breathable cotton muslin, inspired by Mediterranean summer sleep - where comfort is dictated by airflow, not weight.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAlthough it weighs 1.6 kg, it feels almost weightless on the body. The loose, gauze-like weave allows air to circulate freely, making it a game changer for hot sleepers, hormonal shifts, and anyone who wants to be held without overheating.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you’ve ever wished you could sleep inside a cloud, this is as close as it gets.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWidely used \u003c\/span\u003e\u003cspan\u003eacross the Aegean and Mediterranean rivieras during high summer, this style of blanket offers\u003c\/span\u003e\u003cspan\u003e snug comfort without trapped heat. In cooler months, it transitions beautifully into a layering piece, adding softness without bulk.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the grown-up version of a baby swaddle. Soothing, regulating, and deeply comforting.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47422899716397,"sku":"BPCRXX116","price":3490.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2407_sq_werb-99.jpg?v=1740664105"},{"product_id":"sefa-sage-turkish-towel","title":"Sefa Bay Leaf Turkish Towel","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSefa isn’t just a towel. It’s a memory - an emblem of ancient rituals, modernised for the homes and hands of today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven from a luxurious 50\/50 blend of linen and cotton, Sefa transports you the moment it touches your skin. You might find yourself remembering the coolness of polished stone floors beneath bare feet, the weight of silk robes rustling through centuries, the way ancient women held themselves like they were sacred altars - because they were.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSefa is for those who crave texture, tenderness, and truth. It carries the grounded grip of linen (perfect for body drying) while remaining soft enough to drape over your shoulders like a shawl, lay across the foot of a bed, or fold beside a bathtub as an invitation to slow down. Its slim profile and refined herringbone stripes make it an earthenware lover’s dream.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInterior designers love it for a reason: it adds character, not clutter. A thread-woven accent piece that turns any room into a sanctuary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBut it’s not just beauty for beauty’s sake. Linen can absorb up to \u003c\/span\u003e\u003cspan\u003e20% of its weight in moisture before it even feels damp\u003c\/span\u003e\u003cspan\u003e, making the Sefa surprisingly effective - even for those new to flat woven textiles. It doesn’t feel wet. It doesn’t cling. It simply does its job as a towel, then waits quietly to be admired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnergetically, linen is known to carry a high vibrational frequency. Some say it clears static from the aura. Others simply say it makes them feel like themselves again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSefa reminds you of your worth - every time you wrap yourself in it. It’s no wonder people describe the Sefa as \u003c\/span\u003e\u003cspan\u003equietly uplifting\u003c\/span\u003e\u003cspan\u003e the moment they touch it.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47616087556397,"sku":"","price":1350.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TMoC_2026_sq_sml-96.jpg?v=1778936832"},{"product_id":"sefa-black-turkish-towel","title":"Sefa Black Turkish Towel","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSefa isn’t just a towel. It’s a memory - an emblem of ancient rituals, modernised for the homes and hands of today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven from a luxurious 50\/50 blend of linen and cotton, Sefa transports you the moment it touches your skin. You might find yourself remembering the coolness of polished stone floors beneath bare feet, the weight of silk robes rustling through centuries, the way ancient women held themselves like they were sacred altars - because they were.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSefa is for those who crave texture, tenderness, and truth. It carries the grounded grip of linen (perfect for body drying) while remaining soft enough to drape over your shoulders like a shawl, lay across the foot of a bed, or fold beside a bathtub as an invitation to slow down. Its slim profile and refined herringbone stripes make it an earthenware lover’s dream.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInterior designers love it for a reason: it adds character, not clutter. A thread-woven accent piece that turns any room into a sanctuary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBut it’s not just beauty for beauty’s sake. Linen can absorb up to \u003c\/span\u003e\u003cspan\u003e20% of its weight in moisture before it even feels damp\u003c\/span\u003e\u003cspan\u003e, making the Sefa surprisingly effective - even for those new to flat woven textiles. It doesn’t feel wet. It doesn’t cling. It simply does its job as a towel, then waits quietly to be admired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnergetically, linen is known to carry a high vibrational frequency. Some say it clears static from the aura. Others simply say it makes them feel like themselves again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSefa reminds you of your worth - every time you wrap yourself in it. It’s no wonder people describe the Sefa as \u003c\/span\u003e\u003cspan\u003equietly uplifting\u003c\/span\u003e\u003cspan\u003e the moment they touch it.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47616098795821,"sku":"","price":1350.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TheMOC_1stShoot_SQ_sml-51.jpg?v=1700577683"},{"product_id":"sefa-burnt-orange-turkish-towel","title":"Sefa Orange Turkish Towel","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSefa isn’t just a towel. It’s a memory - an emblem of ancient rituals, modernised for the homes and hands of today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven from a luxurious 50\/50 blend of linen and cotton, Sefa transports you the moment it touches your skin. You might find yourself remembering the coolness of polished stone floors beneath bare feet, the weight of silk robes rustling through centuries, the way ancient women held themselves like they were sacred altars - because they were.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSefa is for those who crave texture, tenderness, and truth. It carries the grounded grip of linen (perfect for body drying) while remaining soft enough to drape over your shoulders like a shawl, lay across the foot of a bed, or fold beside a bathtub as an invitation to slow down. Its slim profile and refined herringbone stripes make it an earthenware lover’s dream.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInterior designers love it for a reason: it adds character, not clutter. A thread-woven accent piece that turns any room into a sanctuary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBut it’s not just beauty for beauty’s sake. Linen can absorb up to \u003c\/span\u003e\u003cspan\u003e20% of its weight in moisture before it even feels damp\u003c\/span\u003e\u003cspan\u003e, making the Sefa surprisingly effective - even for those new to flat woven textiles. It doesn’t feel wet. It doesn’t cling. It simply does its job as a towel, then waits quietly to be admired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnergetically, linen is known to carry a high vibrational frequency. Some say it clears static from the aura. Others simply say it makes them feel like themselves again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSefa reminds you of your worth - every time you wrap yourself in it. It’s no wonder people describe the Sefa as \u003c\/span\u003e\u003cspan\u003equietly uplifting\u003c\/span\u003e\u003cspan\u003e the moment they touch it.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":47616108790061,"sku":"","price":1350.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-87.jpg?v=1745839129"},{"product_id":"patterned-beige-muslin-blanket","title":"Patterned Beige Swaddle Blanket (King)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e240 x 270 cm, 1.9kg, 100% Cotton Muslin, \u003c\/span\u003e\u003cspan\u003equadruple layered blanket, woven in Turkey\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur Swaddle Blanket for grown-ups is woven in four layers of ultra-breathable cotton muslin, inspired by Mediterranean summer sleep - where comfort is dictated by airflow, not weight.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAlthough it weighs 1.9 kg, it feels almost weightless on the body. The loose, gauze-like weave allows air to circulate freely, making it a game changer for hot sleepers, hormonal shifts, and anyone who wants to be held without overheating.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you’ve ever wished you could sleep inside a cloud, this is as close as it gets.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWidely used \u003c\/span\u003e\u003cspan\u003eacross the Aegean and Mediterranean rivieras during high summer, this style of blanket offers\u003c\/span\u003e\u003cspan\u003e snug comfort without trapped heat. In cooler months, it transitions beautifully into a layering piece, adding softness without bulk.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the grown-up version of a baby swaddle. Soothing, regulating, and deeply comforting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":49801007694125,"sku":"","price":3490.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TMoC_202511_Sq-14.jpg?v=1764592620"},{"product_id":"white-muslin-blanket","title":"White Swaddle Blanket (King)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e240 x 250 cm, 1.6 kg, 100% Cotton Muslin, \u003c\/span\u003e\u003cspan\u003equadruple layered blanket, woven in\u003c\/span\u003e\u003cspan\u003e Türkiye.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur Swaddle Blanket for grown-ups is woven in four layers of ultra-breathable cotton muslin, inspired by Mediterranean summer sleep - where comfort is dictated by airflow, not weight.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAlthough it weighs 1.6 kg, it feels almost weightless on the body. The loose, gauze-like weave allows air to circulate freely, making it a game changer for hot sleepers, hormonal shifts, and anyone who wants to be held without overheating.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you’ve ever wished you could sleep inside a cloud, this is as close as it gets.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWidely used \u003c\/span\u003e\u003cspan\u003eacross the Aegean and Mediterranean rivieras during high summer, this style of blanket offers\u003c\/span\u003e\u003cspan\u003e snug comfort without trapped heat. In cooler months, it transitions beautifully into a layering piece, adding softness without bulk.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the grown-up version of a baby swaddle. Soothing, regulating, and deeply comforting.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":49805234602285,"sku":"","price":3490.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2407_sq_werb-71.jpg?v=1723107395"},{"product_id":"grey-muslin-blanket","title":"Grey Swaddle Blanket (King)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e240 x 250 cm, 1.6 kg, 100% Cotton Muslin, \u003c\/span\u003e\u003cspan\u003equadruple layered blanket, woven in Türkiye.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur Swaddle Blanket for grown-ups is woven in four layers of ultra-breathable cotton muslin, inspired by Mediterranean summer sleep - where comfort is dictated by airflow, not weight.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAlthough it weighs 1.6 kg, it feels almost weightless on the body. The loose, gauze-like weave allows air to circulate freely, making it a game changer for hot sleepers, hormonal shifts, and anyone who wants to be held without overheating.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you’ve ever wished you could sleep inside a cloud, this is as close as it gets.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWidely used \u003c\/span\u003e\u003cspan\u003eacross the Aegean and Mediterranean rivieras during high summer, this style of blanket offers\u003c\/span\u003e\u003cspan\u003e snug comfort without trapped heat. In cooler months, it transitions beautifully into a layering piece, adding softness without bulk.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the grown-up version of a baby swaddle. Soothing, regulating, and deeply comforting.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":49805293682989,"sku":"","price":3490.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TMoC_202511_Sq-26.jpg?v=1764583277"},{"product_id":"linen-aztec-blanket","title":"Linen Blend Aztec Blanket","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e210 - 240cm, 50% linen\/50% cotton blanket\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the kind of blanket that makes a room feel more complete and energised.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven in a generous size from a calming blend of 50% linen and 50% cotton, the Aztec Blanket offers an easy way to add warmth and texture to your space without overwhelming it.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe design features a subtle Aztec-inspired pattern in a soft beige palette that plays beautifully with light and shadows, giving it that just-draped-it-there feel. It’s structured but breathable. Decorative, but deeply usable. Stylish, yet utterly soulful.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUse it as a bed-end throw, a living room accent, a reading nook companion, or even a soft grounding layer to place over your duvet. Wherever she lands, she shifts things.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eShe’s not just beautiful. She’s versatile, timeless, and made to last.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":49805453590829,"sku":"","price":5890.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/LINEN2-53.jpg?v=1723115010"},{"product_id":"korsan-ocean-turkish-towel","title":"Korsan Ocean Turkish Towel","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-e7de564c-7fff-b155-f42f-57e941f05ce5\"\u003e\u003cspan\u003eHandwoven 100% Cotton Turkish Towel\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe one who remembers how it all began.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven on a traditional \u003c\/span\u003e\u003cspan\u003ekara tezgah\u003c\/span\u003e\u003cspan\u003e loom using age-old techniques, the Korsan is as close to the original Turkish towel as you can get — featherlight, timeless, and beautifully understated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted in ocean blue with subtle black lines, this 100% cotton towel carries the spirit of coastal living with it. At just 250g, it’s one of our lightest offerings - the fabric dries in a flash, folds down to almost nothing, and still wraps you in that feeling of barefoot luxury.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDon’t mistake its weight for weakness: this is the historical density used for centuries in hammams and bathhouses. Perfect for seasoned Turkish towel lovers, minimalists, travellers, swimmers, and anyone who values function without bulk.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUse it as a quick-dry post-swim essential, a no-fuss gym towel, a travel companion, or sling it around your shoulders as a breezy shawl.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Korsan is that easy, elegant piece that goes where you go — and somehow always makes you feel more like yourself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50178033418541,"sku":null,"price":490.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/ocean-32_1.jpg?v=1697893799"},{"product_id":"adel-gold-red","title":"Adel Towel Gold \u0026 Red","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e90 x 175 cm, 100% cotton\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe twin sister to our beautiful Karo design, The Adel towel is woven in the \u003c\/span\u003e\u003cspan\u003espirit of Klimt’s golden masterpieces and named after one of his muses. \u003c\/span\u003e\u003cspan\u003eAdel is the towel you reach for when you crave both comfort and beauty (and don’t want to choose between the two).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eA reversible abstract design and plush 5-layer muslin weave make it the ultimate sensory companion: lofty like a blanket, absorbent like a towel, and endlessly versatile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eWrap yourself in it after a cold plunge, drape it over your yoga mat, or carry it to the coast - Adel brings a kind of quiet indulgence to your rituals. It’s also ideal for anyone new to flatwoven towels but seeking the familiar heft of traditional terry with none of the stiffness.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdel is one of our thicker and heavier towels for those who are used to mainstream microfibre Terry towels. But trust us - once you have felt the Adel upon your skin, you will never look back.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50681926123821,"sku":"","price":1400.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_AdelGoldRed.jpg?v=1745835537"},{"product_id":"adel-gold-blue","title":"Adel Towel Gold \u0026 Blue","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e90 x 175 cm, 100% cotton\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe twin sister to our beautiful Karo design, The Adel towel is woven in the \u003c\/span\u003e\u003cspan\u003espirit of Klimt’s golden masterpieces and named after one of his muses. \u003c\/span\u003e\u003cspan\u003eAdel is the towel you reach for when you crave both comfort and beauty (and don’t want to choose between the two).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eA reversible abstract design and plush 5-layer muslin weave make it the ultimate sensory companion: lofty like a blanket, absorbent like a towel, and endlessly versatile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eWrap yourself in it after a cold plunge, drape it over your yoga mat, or carry it to the coast - Adel brings a kind of quiet indulgence to your rituals. It’s also ideal for anyone new to flatwoven towels but seeking the familiar heft of traditional terry with none of the stiffness.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdel is one of our thicker and heavier towels for those who are used to mainstream microfibre Terry towels. But trust us - once you have felt the Adel upon your skin, you will never look back.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50681943359789,"sku":"","price":1400.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_AdelGoldBluefront.jpg?v=1745835835"},{"product_id":"adel-grey-pink","title":"Adel Towel Grey \u0026 Pink","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e90 x 175 cm, 100% cotton\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe twin sister to our beautiful Karo design, The Adel towel is woven in the \u003c\/span\u003e\u003cspan\u003espirit of Klimt’s golden masterpieces and named after one of his muses. \u003c\/span\u003e\u003cspan\u003eAdel is the towel you reach for when you crave both comfort and beauty (and don’t want to choose between the two).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eA reversible abstract design and plush 5-layer muslin weave make it the ultimate sensory companion: lofty like a blanket, absorbent like a towel, and endlessly versatile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eWrap yourself in it after a cold plunge, drape it over your yoga mat, or carry it to the coast - Adel brings a kind of quiet indulgence to your rituals. It’s also ideal for anyone new to flatwoven towels but seeking the familiar heft of traditional terry with none of the stiffness.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdel is one of our thicker and heavier towels for those who are used to mainstream microfibre Terry towels. But trust us - once you have felt the Adel upon your skin, you will never look back.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50681947586861,"sku":"","price":1400.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_AdelPinkGreyfront.jpg?v=1745836098"},{"product_id":"adel-red-black","title":"Adel Towel Brown \u0026 Black","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e90 x 175 cm, 100% cotton\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe twin sister to our beautiful Karo design, The Adel towel is woven in the \u003c\/span\u003e\u003cspan\u003espirit of Klimt’s golden masterpieces and named after one of his muses. \u003c\/span\u003e\u003cspan\u003eAdel is the towel you reach for when you crave both comfort and beauty (and don’t want to choose between the two).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eA reversible abstract design and plush 5-layer muslin weave make it the ultimate sensory companion: lofty like a blanket, absorbent like a towel, and endlessly versatile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eWrap yourself in it after a cold plunge, drape it over your yoga mat, or carry it to the coast - Adel brings a kind of quiet indulgence to your rituals. It’s also ideal for anyone new to flatwoven towels but seeking the familiar heft of traditional terry with none of the stiffness.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdel is one of our thicker and heavier towels for those who are used to mainstream microfibre Terry towels. But trust us - once you have felt the Adel upon your skin, you will never look back.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50681950667053,"sku":"","price":1400.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2407-126.jpg?v=1754487471"},{"product_id":"nava-caramel","title":"Nava Caramel","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e90 x 175 cm, Flat Weave 100% Cotton Turkish Towel\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Nava Towel is a grounding force in a world that moves too fast; your everyday companion for slowing down with intention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eInspired by the bold geometry of ancient Anatolian horse blankets, this towel carries the strength of tradition and the grounding presence of earthy minimalism. With natural cotton in striking geometric shapes, it feels right at home draped over a wooden bench, slung across the foot of a bed, or worn across the shoulders on a crisp morning walk.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA favourite among our male customers for its strong lines and substantial feel, the Nava bridges function and form. With its strong presence and bold design, the Nava draws in the eye whether it is used in home decor or as an everyday towel hanging in the bathroom.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt is one of our denser and more substantial towels, making it a favourite for using after a cold plunge or in colder regions.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50681962529069,"sku":"","price":1450.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-24.jpg?v=1745838208"},{"product_id":"nava-black","title":"Nava Black","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e90 x 175 cm, Flat Weave 100% Cotton Turkish Towel\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Nava Towel is a grounding force in a world that moves too fast; your everyday companion for slowing down with intention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eInspired by the bold geometry of ancient Anatolian horse blankets, this towel carries the strength of tradition and the grounding presence of earthy minimalism. With natural cotton in striking geometric shapes, it feels right at home draped over a wooden bench, slung across the foot of a bed, or worn across the shoulders on a crisp morning walk.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA favourite among our male customers for its strong lines and substantial feel, the Nava bridges function and form. With its strong presence and bold design, the Nava draws in the eye whether it is used in home decor or as an everyday towel hanging in the bathroom.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt is one of our denser and more substantial towels, making it a favourite for using after a cold plunge or in colder regions.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50681977340205,"sku":"","price":1450.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/a85133c6-d5f8-4419-bef7-721d1cb14e34.jpg?v=1748419492"},{"product_id":"nava-navy","title":"Nava Navy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e90 x 175 cm, Flat Weave 100% Cotton Turkish Towel\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Nava Towel is a grounding force in a world that moves too fast; your everyday companion for slowing down with intention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eInspired by the bold geometry of ancient Anatolian horse blankets, this towel carries the strength of tradition and the grounding presence of earthy minimalism. With natural cotton in striking geometric shapes, it feels right at home draped over a wooden bench, slung across the foot of a bed, or worn across the shoulders on a crisp morning walk.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA favourite among our male customers for its strong lines and substantial feel, the Nava bridges function and form. With its strong presence and bold design, the Nava draws in the eye whether it is used in home decor or as an everyday towel hanging in the bathroom.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt is one of our denser and more substantial towels, making it a favourite for using after a cold plunge or in colder regions.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50681979404589,"sku":"","price":1450.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-90_3ef6f470-84d9-44fc-bcc2-8bc71456422b.jpg?v=1745838617"},{"product_id":"the-karo","title":"The Karo","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-0f067dbc-7fff-7a21-4132-c89bdd3d073b\"\u003e\u003cspan\u003e80 x 180 cm  100% Cotton \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Karo is the Adel’s elegant twin - equally soft, equally absorbent, but with a soul all its  own.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven in a delicate gauze-like weave and adorned in decorative patterns inspired by ancient Persian mosaics, Karo carries the grace of centuries in every thread. Its shades of cobalt and sky tell stories of tiled walls once kissed by calligraphy and sunlight, offering a tapestry of quiet splendour for your everyday rituals.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith the same 5-layer gauze weave as the beloved Adel, Karo is generously sized and plush, offering the indulgent weight of a blanket and the fast-drying absorbency of a high-functioning towel. Its decorative design brings a calming and restorative energy into your space - making it ideal for cold plunges, meditation, or simply turning your post-shower ‘me-time’ into a Persian ritual. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eShe is the kind of towel you reach for when you want to feel beautiful doing something ordinary.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50682021151021,"sku":"","price":790.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-81.jpg?v=1745839354"},{"product_id":"the-dilara","title":"Dilara Terra Aqua Turkish Towel","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e90 x 175 cm, 100% Cotton Turkish Towel \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDelicate, dreamy, and utterly distinct: the Dilara is a towel that feels like a love letter to texture and colour. Woven with the same care and craftsmanship as her cousins the Nil and Olympos, she carries a tactile softness that simply wraps itself around you.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHer pattern tells an abstract story — part desert mirage, part faded fresco. Inspired by timeworn walls, crumbling mosaics, and the poetry of lived-in beauty, Dilara brings a subtle richness to your space. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHer warm and organic palette and faded detailing are perfect for those who appreciate things that don’t shout to be seen, but are unforgettable once noticed.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt 90 x 175 cm, she’s generously sized and effortlessly multifunctional: a towel that doubles as a light throw, travel companion, or shawl on cooler evenings.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDilara is the quiet mystic of the collection - soft-spoken, slow-crafted, and soulfully designed for those who want their everyday shower rituals to feel like art.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50682030424365,"sku":"","price":1380.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-42.jpg?v=1745839735"},{"product_id":"nil-chartreuse","title":"Nil Chartreuse","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e90 x 175 cm, 100% Cotton Turkish Towel \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe river that carries the memory of eleven lands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNamed for the Nile, the great river that winds its way through eleven countries before surrendering to the sea, this towel was designed to echo the quiet strength and ever-flowing movement of water.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven in chartreuse, navy, black and tan and undyed cotton, the Nil is a tactile experience: soft, substantial, and deeply grounding. At 430g, it’s one of our heaviest flat-woven towels, offering the plush presence of a blanket with the fast-drying, lightweight convenience of a Turkish towel.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts abstract, timeworn design and sun-faded texture evoke riverbeds kissed by light, ancient trade routes, and the effortless beauty of textiles made for both utility and ritual. Whether draped over a hammock, wrapped around sun-warmed shoulders, or folded neatly beside a clawfoot bath, the Nil brings a sense of slow beauty to any space.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Nil is for those who live life by instinct. Who follow the curves. Who remember that every river finds its sea.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50682047398189,"sku":"","price":1380.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-59.jpg?v=1745840973"},{"product_id":"nil-navy","title":"Nil Navy","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e90 x 175 cm, 100% Cotton Turkish Towel \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe river that carries the memory of eleven lands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNamed for the Nile, the great river that winds its way through eleven countries before surrendering to the sea, this towel was designed to echo the quiet strength and ever-flowing movement of water.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven in chartreuse, navy, black and tan and undyed cotton, the Nil is a tactile experience: soft, substantial, and deeply grounding. At 430g, it’s one of our heaviest flat-woven towels, offering the plush presence of a blanket with the fast-drying, lightweight convenience of a Turkish towel.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts abstract, timeworn design and sun-faded texture evoke riverbeds kissed by light, ancient trade routes, and the effortless beauty of textiles made for both utility and ritual. Whether draped over a hammock, wrapped around sun-warmed shoulders, or folded neatly beside a clawfoot bath, the Nil brings a sense of slow beauty to any space.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Nil is for those who live life by instinct. Who follow the curves. Who remember that every river finds its sea.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50682050380077,"sku":"","price":1380.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-58.jpg?v=1745841088"},{"product_id":"nil-black","title":"Nil Black","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e90 x 175 cm, 100% Cotton Turkish Towel \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe river that carries the memory of eleven lands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNamed for the Nile, the great river that winds its way through eleven countries before surrendering to the sea, this towel was designed to echo the quiet strength and ever-flowing movement of water.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven in chartreuse, navy, black and tan and undyed cotton, the Nil is a tactile experience: soft, substantial, and deeply grounding. At 430g, it’s one of our heaviest flat-woven towels, offering the plush presence of a blanket with the fast-drying, lightweight convenience of a Turkish towel.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts abstract, timeworn design and sun-faded texture evoke riverbeds kissed by light, ancient trade routes, and the effortless beauty of textiles made for both utility and ritual. Whether draped over a hammock, wrapped around sun-warmed shoulders, or folded neatly beside a clawfoot bath, the Nil brings a sense of slow beauty to any space.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Nil is for those who live life by instinct. Who follow the curves. Who remember that every river finds its sea.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50682054574381,"sku":"","price":1380.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-64.jpg?v=1745841214"},{"product_id":"nil-tan-1","title":"Nil Tan","description":"\u003cp dir=\"ltr\"\u003e90 x 175 cm, 100% Cotton Turkish Towel \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe river that carries the memory of eleven lands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNamed for the Nile, the great river that winds its way through eleven countries before surrendering to the sea, this towel was designed to echo the quiet strength and ever-flowing movement of water.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven in chartreuse, navy, black and tan and undyed cotton, the Nil is a tactile experience: soft, substantial, and deeply grounding. At 430g, it’s one of our heaviest flat-woven towels, offering the plush presence of a blanket with the fast-drying, lightweight convenience of a Turkish towel.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts abstract, timeworn design and sun-faded texture evoke riverbeds kissed by light, ancient trade routes, and the effortless beauty of textiles made for both utility and ritual. Whether draped over a hammock, wrapped around sun-warmed shoulders, or folded neatly beside a clawfoot bath, the Nil brings a sense of slow beauty to any space.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Nil is for those who live life by instinct. Who follow the curves. Who remember that every river finds its sea.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":50682059718957,"sku":"","price":1380.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-53_65d964e1-e492-46a9-b583-43eb7d60da02.jpg?v=1745841473"},{"product_id":"charcoal-wisp-swaddle-blanket-large","title":"Charcoal Wisp Swaddle Blanket (King)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e240 x 250 cm, 1.6 kg, 100% Cotton Muslin, \u003c\/span\u003e\u003cspan\u003equadruple layered blanket, woven in Türkiye.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur Swaddle Blanket for grown-ups is woven in four layers of ultra-breathable cotton muslin, inspired by Mediterranean summer sleep - where comfort is dictated by airflow, not weight.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAlthough it weighs 1.6 kg, it feels almost weightless on the body. The loose, gauze-like weave allows air to circulate freely, making it a game changer for hot sleepers, hormonal shifts, and anyone who wants to be held without overheating.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you’ve ever wished you could sleep inside a cloud, this is as close as it gets.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWidely used \u003c\/span\u003e\u003cspan\u003eacross the Aegean and Mediterranean rivieras during high summer, this style of blanket offers\u003c\/span\u003e\u003cspan\u003e snug comfort without trapped heat. In cooler months, it transitions beautifully into a layering piece, adding softness without bulk.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the grown-up version of a baby swaddle. Soothing, regulating, and deeply comforting.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":51676846031149,"sku":null,"price":3490.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TMoC_202511_Sq-31.jpg?v=1764582195"},{"product_id":"patterned-beige-swaddle-blanket-small","title":"Patterned Beige Swaddle Blanket (Single)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e140 x 200 cm, 900g,  100% Cotton Muslin, \u003c\/span\u003e\u003cspan\u003equadruple layered blanket, woven in Turkey\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur Swaddle Blanket for grown-ups is woven in four layers of ultra-breathable cotton muslin, inspired by Mediterranean summer sleep - where comfort is dictated by airflow, not weight.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAlthough it weighs  600g, it feels almost weightless on the body. The loosely gauzed weave allows air to circulate freely, making it a gamechanger for hot sleepers, hormonal shifts, and anyone who wants to be held without overheating.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you’ve ever wished you could sleep inside a cloud, this is as close as it gets.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWidely used \u003c\/span\u003e\u003cspan\u003eacross the Aegean and Mediterranean rivieras during high summer, this style of blanket offers\u003c\/span\u003e\u003cspan\u003e snug comfort without trapped heat. In cooler months, it transitions beautifully into a layering piece, adding softness without bulk.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the grown-up version of a baby swaddle. Soothing, regulating, and deeply comforting.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":51676939419949,"sku":null,"price":1890.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TMoC_202511_Sq-13.jpg?v=1764583700"},{"product_id":"cream-swaddle-blanket-small","title":"Cream Swaddle Blanket (Single)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e140 x 175 cm, 600g 100% Cotton Muslin, \u003c\/span\u003e\u003cspan\u003equadruple layered blanket, woven in Turkey\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur Swaddle Blanket for grown-ups is woven in four layers of ultra-breathable cotton muslin, inspired by Mediterranean summer sleep - where comfort is dictated by airflow, not weight.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAlthough it weighs 500g, it feels almost weightless on the body. The loosely gauzed weave allows air to circulate freely, making it a gamechanger for hot sleepers, hormonal shifts, and anyone who wants to be held without overheating.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you’ve ever wished you could sleep inside a cloud, this is as close as it gets.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWidely used \u003c\/span\u003e\u003cspan\u003eacross the Aegean and Mediterranean rivieras during high summer, this style of blanket offers\u003c\/span\u003e\u003cspan\u003e snug comfort without trapped heat. In cooler months, it transitions beautifully into a layering piece, adding softness without bulk.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the grown-up version of a baby swaddle. Soothing, regulating, and deeply comforting.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":51676942106925,"sku":null,"price":1890.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TMoC_202511_Sq-8.jpg?v=1764583882"},{"product_id":"sefa-golden-wheat-turkish-towel","title":"Sefa Buckwheat Turkish Towel","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSefa isn’t just a towel. It’s a memory - an emblem of ancient rituals, modernised for the homes and hands of today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven from a luxurious 50\/50 blend of linen and cotton, Sefa transports you the moment it touches your skin. You might find yourself remembering the coolness of polished stone floors beneath bare feet, the weight of silk robes rustling through centuries, the way ancient women held themselves like they were sacred altars - because they were.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSefa is for those who crave texture, tenderness, and truth. It carries the grounded grip of linen (perfect for body drying) while remaining soft enough to drape over your shoulders like a shawl, lay across the foot of a bed, or fold beside a bathtub as an invitation to slow down. Its slim profile and refined herringbone stripes make it an earthenware lover’s dream.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInterior designers love it for a reason: it adds character, not clutter. A thread-woven accent piece that turns any room into a sanctuary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBut it’s not just beauty for beauty’s sake. Linen can absorb up to \u003c\/span\u003e\u003cspan\u003e20% of its weight in moisture before it even feels damp\u003c\/span\u003e\u003cspan\u003e, making the Sefa surprisingly effective - even for those new to flat woven textiles. It doesn’t feel wet. It doesn’t cling. It simply does its job as a towel, then waits quietly to be admired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnergetically, linen is known to carry a high vibrational frequency. Some say it clears static from the aura. Others simply say it makes them feel like themselves again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSefa reminds you of your worth - every time you wrap yourself in it. It’s no wonder people describe the Sefa as \u003c\/span\u003e\u003cspan\u003equietly uplifting\u003c\/span\u003e\u003cspan\u003e the moment they touch it.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":51676954558765,"sku":null,"price":1350.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TMoC_2026_sq_sml-97.jpg?v=1778936827"},{"product_id":"moses-navy-turkish-towel","title":"Musa Navy Turkish Towel","description":"\u003cp dir=\"ltr\"\u003e80 x 180 cm, 50% cotton and 50% linen Turkish Towel \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Turkish name for Moses, the Musa is woven from 50% cotton and 50% linen. It is a featherlight piece that carries the soul of simpler times - before bleach and branding, before mass production. It’s made in the ancient tradition, using unbleached, undyed natural fibres that haven’t been altered from their origin. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result is a textile so honest, it feels like a quiet act of rebellion. Every Musa comes adorned with a faint stripe in navy, charcoal, or humble red, a stripe that is barely there, but deeply felt. The aesthetic is biblical, almost cinematic. You could picture it draped over the shoulders of a desert dweller, or slung casually over a stone basin beside olive trees.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUltra-thin and deeply breathable, Musa is ideal for those seeking something humble yet high-performing. It folds down to nothing, dries in a flash, and can be worn as a scarf or shawl just as easily as it can dry your skin.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a towel for people who believe in slow hands, sacred mornings, and the art of enough.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":51676980216109,"sku":null,"price":1290.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TMoC_202511_ProductsSq-5.jpg?v=1764585507"},{"product_id":"moses-charcoal-turkish-towel","title":"Musa Charcoal Turkish Towel","description":"\u003cp dir=\"ltr\"\u003e80 x 180 cm, 50% cotton and 50% linen Turkish Towel \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Turkish name for Moses, the Musa is woven from 50% cotton and 50% linen. It is a featherlight piece that carries the soul of simpler times - before bleach and branding, before mass production. It’s made in the ancient tradition, using unbleached, undyed natural fibres that haven’t been altered from their origin. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result is a textile so honest, it feels like a quiet act of rebellion. Every Musa comes adorned with a faint stripe in navy, charcoal, or humble red, a stripe that is barely there, but deeply felt. The aesthetic is biblical, almost cinematic. You could picture it draped over the shoulders of a desert dweller, or slung casually over a stone basin beside olive trees.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUltra-thin and deeply breathable, Musa is ideal for those seeking something humble yet high-performing. It folds down to nothing, dries in a flash, and can be worn as a scarf or shawl just as easily as it can dry your skin.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a towel for people who believe in slow hands, sacred mornings, and the art of enough.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":51676984082733,"sku":null,"price":1290.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TMoC_202511_ProductsSq-48.jpg?v=1764585700"},{"product_id":"adel-robe-gold-red","title":"Adel Robe Gold \u0026 Red","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-a6a1e5aa-7fff-8926-7b42-00d9ec65bfb0\"\u003e\u003cspan\u003e100% Cotton Turkish Robe woven on a modern, automatic loom\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe robe that goes where towels dare not.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNot quite a robe. Not quite a jacket. Not quite willing to be boxed in.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Adel Robe is stitched from two of our bestselling Adel towels, which means all the softness, layering, and tactile indulgence you’ve come to love in the Adel, now reimagined in wearable form.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned with a relaxed ¾ length (just above or below the knee, depending on how tall you are), it’s a no-fuss, belt-free beauty that drapes effortlessly over swimmers, pyjamas, or your favourite linen pants and tank. She even has a hood, because sun-dappled shoulders and post-swim breezes call for a little extra comfort.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn Türkiye, these robes are worn to the beach more often than to bed, and once you’ve felt the way the gauzy 5-layer muslin moves with your body, you’ll understand why. She’s the definition of barefoot luxury. Light but substantial. Relaxed but elevated. Timeless, but never boring.\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour skin will thank you. Your suitcase will love you. Your Sunday morning snuggles with yourself may never be the same again.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":51676989554989,"sku":null,"price":3650.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/97C2D29B-1A45-4B73-9491-750CE91902CD.jpg?v=1770991466"},{"product_id":"dilara-navy-caramel-turkish-towel","title":"Dilara Navy \u0026 Caramel Turkish Towel","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e90 x 175 cm, 100% Cotton Turkish Towel \u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDelicate, dreamy, and utterly distinct: the Dilara is a towel that feels like a love letter to texture and colour. Woven with the same care and craftsmanship as her cousins the Nil and Olympos, she carries a tactile softness that simply wraps itself around you.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHer pattern tells an abstract story — part desert mirage, part faded fresco. Inspired by timeworn walls, crumbling mosaics, and the poetry of lived-in beauty, Dilara brings a subtle richness to your space. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHer warm and organic palette and faded detailing are perfect for those who appreciate things that don’t shout to be seen, but are unforgettable once noticed.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt 90 x 175 cm, she’s generously sized and effortlessly multifunctional: a towel that doubles as a light throw, travel companion, or shawl on cooler evenings.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDilara is the quiet mystic of the collection - soft-spoken, slow-crafted, and soulfully designed for those who want their everyday shower rituals to feel like art.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":51678485578029,"sku":null,"price":1380.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-89.jpg?v=1764677099"},{"product_id":"dilara-black-turkish-towel","title":"Dilara Black Turkish Towel","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e90 x 175 cm, 100% Cotton Turkish Towel \u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDelicate, dreamy, and utterly distinct: the Dilara is a towel that feels like a love letter to texture and colour. Woven with the same care and craftsmanship as her cousins the Nil and Olympos, she carries a tactile softness that simply wraps itself around you.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHer pattern tells an abstract story — part desert mirage, part faded fresco. Inspired by timeworn walls, crumbling mosaics, and the poetry of lived-in beauty, Dilara brings a subtle richness to your space. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHer warm and organic palette and faded detailing are perfect for those who appreciate things that don’t shout to be seen, but are unforgettable once noticed.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt 90 x 175 cm, she’s generously sized and effortlessly multifunctional: a towel that doubles as a light throw, travel companion, or shawl on cooler evenings.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDilara is the quiet mystic of the collection - soft-spoken, slow-crafted, and soulfully designed for those who want their everyday shower rituals to feel like art.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":51678487445805,"sku":null,"price":1380.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-97.jpg?v=1764676980"},{"product_id":"olympos-tan-turkish-towel","title":"Olympos Tan Turkish Towel","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-42948f0c-7fff-19b7-f2ef-9a85ea0cfe75\"\u003e90 x 170cm, 100% Cotton Turkish Towel woven on modern, automatic looms\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Olympos is a tapestry of time. Inspired by the sacred ruins scattered across Türkiye’s archaeological heartlands, this piece symbolises the quiet magic of unearthed beauty.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts design evokes the feeling of an ancient dig site: sections where intricate, geometric tilework has been uncovered beside areas still cloaked in soft, earthen texture. It’s a towel that tells a story in every thread: of mystery, memory, and timeless craftsmanship.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven with the same weight and feel as her cousins the Nil and Dilara, the Olympos is soft yet substantial. At 400g and generously sized at 90 x 175 cm, it functions beautifully as a towel, travel throw, wrap, or decorative accent.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe faded tones and abstract lines lend it a subtle, ancient elegance - a favourite for those who love items with history, soul, and personality.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOlympos is for the wanderers, the dreamers, the quiet collectors of beauty. A towel for those who understand that sometimes, the most precious treasures are found just beneath the surface.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":51678490198317,"sku":null,"price":960.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-47.jpg?v=1764677530"},{"product_id":"olympos-navy-turkish-towel","title":"Olympos Navy Turkish Towel","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-42948f0c-7fff-19b7-f2ef-9a85ea0cfe75\"\u003e90 x 170cm, 100% Cotton Turkish Towel woven on modern, automatic looms\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Olympos is a tapestry of time. Inspired by the sacred ruins scattered across Türkiye’s archaeological heartlands, this piece symbolises the quiet magic of unearthed beauty.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts design evokes the feeling of an ancient dig site: sections where intricate, geometric tilework has been uncovered beside areas still cloaked in soft, earthen texture. It’s a towel that tells a story in every thread: of mystery, memory, and timeless craftsmanship.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven with the same weight and feel as her cousins the Nil and Dilara, the Olympos is soft yet substantial. At 400g and generously sized at 90 x 175 cm, it functions beautifully as a towel, travel throw, wrap, or decorative accent.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe faded tones and abstract lines lend it a subtle, ancient elegance - a favourite for those who love items with history, soul, and personality.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOlympos is for the wanderers, the dreamers, the quiet collectors of beauty. A towel for those who understand that sometimes, the most precious treasures are found just beneath the surface.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":51688219115821,"sku":null,"price":960.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-44.jpg?v=1764677530"},{"product_id":"olympos-black-turkish-towel","title":"Olympos Black Turkish Towel","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-42948f0c-7fff-19b7-f2ef-9a85ea0cfe75\"\u003e90 x 170, 100% Cotton Turkish Towel woven on modern, automatic looms\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Olympos is a tapestry of time. Inspired by the sacred ruins scattered across Türkiye’s archaeological heartlands, this piece symbolises the quiet magic of unearthed beauty.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts design evokes the feeling of an ancient dig site: sections where intricate, geometric tilework has been uncovered beside areas still cloaked in soft, earthen texture. It’s a towel that tells a story in every thread: of mystery, memory, and timeless craftsmanship.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven with the same weight and feel as her cousins the Nil and Dilara, the Olympos is soft yet substantial. At 400g and generously sized at 90 x 175 cm, it functions beautifully as a towel, travel throw, wrap, or decorative accent.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe faded tones and abstract lines lend it a subtle, ancient elegance - a favourite for those who love items with history, soul, and personality.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOlympos is for the wanderers, the dreamers, the quiet collectors of beauty. A towel for those who understand that sometimes, the most precious treasures are found just beneath the surface.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":51688219443501,"sku":null,"price":960.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/MoC_2025_SqSml-50.jpg?v=1764677530"}],"url":"https:\/\/themoc.co.za\/collections\/beauty.oembed?page=4","provider":"The Ministry of Comfort","version":"1.0","type":"link"}