{"product_id":"tgtbt-zeki-blue","title":"TGTBT Zeki Blue","description":"\u003cp\u003eSubtle loom inconsistencies\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eZeki comes in three colours: Brown, Blue, and Rainbow. Put the Brown and Blue side by side and the family resemblance is obvious — same restrained palette, cut from the same cloth. Then there's Rainbow. When our photographer first sent through the images, she paused on one and said she didn't know where it fit — it looked nothing like its siblings. I had to explain: it's still a Zeki. It just wears its colours differently. Zeki means clever in Turkish, and there's a particular kind of cleverness in refusing to look like everyone else and flourishing anyway, in your own colours, in your own time. Call Rainbow the neurodivergent child of the family — the one who was never going to fit the mould, and never needed to. All three share the same weave: a 50\/50 blend of linen and cotton that's more absorbent than a pure cotton Turkish towel, yet ultra-lightweight — never flimsy. Substantial in the hand, soft against the skin, with just enough grip to feel like it's actually doing its job.\u003c\/p\u003e","brand":"The Ministry of Comfort","offers":[{"title":"Default Title","offer_id":52260782047533,"sku":null,"price":890.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5875\/2301\/files\/TMoC_2026_sq_sml-91.jpg?v=1784834640","url":"https:\/\/themoc.co.za\/products\/tgtbt-zeki-blue","provider":"The Ministry of Comfort","version":"1.0","type":"link"}