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Adel Towel Gold & Blue

Adel Towel Gold & Blue

R 1,400.00
R 1,400.00
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Tax included. Shipping calculated at checkout.

Coming from thick terry towels? Adel gives you that familiar weight without the stiffness: lofty like a blanket, absorbent like a towel.

90 x 175 cm · 100% cotton, 5-layer muslin · 450 g
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SA door-to-door delivery

Estimated 2–5 working days. R130 delivery. Free on orders of R2,500 or more. Returns: request within 14 days of receipt. Eligibility conditions apply; return courier at your cost.

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Description

90 x 175 cm, 100% cotton

The twin sister to our beautiful Karo design, The Adel towel is woven in the spirit of Klimt’s golden masterpieces and named after one of his muses. Adel is the towel you reach for when you crave both comfort and beauty (and don’t want to choose between the two).

A reversible abstract design and plush 5-layer muslin weave make it the ultimate sensory companion: lofty like a blanket, absorbent like a towel, and endlessly versatile.

Wrap yourself in it after a cold plunge, drape it over your yoga mat, or carry it to the coast - Adel brings a kind of quiet indulgence to your rituals. It’s also ideal for anyone new to flatwoven towels but seeking the familiar heft of traditional terry with none of the stiffness.

Adel is one of our thicker and heavier towels for those who are used to mainstream microfibre Terry towels. But trust us - once you have felt the Adel upon your skin, you will never look back.

Specifications

Dimensions: 90 x 175 cm

Fabric: 100% cotton, 5-layer muslin

Weight: 450 g / 286 GSM

Flat-woven towels are naturally lighter than terry, typically 170–300 GSM. Use this to compare weight across our range.

Pattern: Reversible abstract design inspired by Klimt's golden masterpieces

Weave: Thick

Origin: Woven on a semi-automated loom in Türkiye; artisanal and small batch

Ideal for: Cold plunges, retreats, post-shower rituals, yoga, travel, or simply staying cozy.

Product Care

Much like the finest things in life, your Adel will only get better with time. After each wash, you’ll feel the luxurious fabric evolve on your skin, becoming softer and shedding less lint, while also offering improved grip and absorbency. By the tenth wash, it will have transformed into an indispensable companion, providing unparalleled comfort and performance that turns the simple task of drying yourself into something to look forward to.

Before first use (for 100% cotton towels ONLY):

  • To accelerate the breaking-in phase of your new towel, an initial 24hr soak in cold water is recommended.
  • After soaking, machine wash along with other laundry and allow it to air dry. This process helps the towel
  • fibres relax and bloom, resulting in towels that are more absorbent, faster to dry, and delightfully fluffy.
  • Please allow your towel up to 10 washes to develop full functionality and comfort. This method is suitable
  • for 100% cotton towels only, as linen towels may shrink in cold water.

To help your Adel live a long and beautiful life:

  • Machine wash on a gentle cycle at 30 - 40°C.
  • Keep towels away from garments with zippers or hooks during washing to prevent snags.
  • Skip the fabric softener, as it will coat the fibres and reduce the towel's absorbency.
  • Air drying is ideal, but if necessary, tumble dry on a low setting to protect the fabric.
  • Avoid washing towels alone in an empty machine—tassels benefit from the company of other items.
  • Always wash whites, darks, and bold colours separately to prevent colour bleeding and maintain vibrancy.

Delivery & Returns

Door-to-door South African delivery: estimated 2–5 working days. R130; free on orders of R2,500 or more. Shipping Policy.

Request a return within 14 days of receipt. Eligible items must be unused, in original condition and packaging, with proof of purchase. Sale items and gift cards are excluded. Courier charges are non-refundable; return courier is at your cost. Returns Policy.

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Customer Reviews

Overall rating: 4.9 / 5 from 13 reviews.

I followed instructions to soak it in cold water first for 24 hours and then wash it and line dry and ot has become much softer and more spongy. It’s likely still going to grow into being much more absorbent (I’ve only just received it) but it’s beautiful to be with … such gorgeous patterns and colours. Definitely recommend.

Giovanna F. 4/5 Verified

Adel Towel Gold & Blue

I had my eye on the Adel towel for months and can confidently say that I am in love and adore these towels so much. Incredible quality and service. Just love this brand!

Audrey H. 5/5

Adel Towel Grey & Pink

I actually bought it as a present. I also bought another from you as a present and my friend loved it soooo much that I decided to another one as a present for my son’s fiancé

Sophia W. 5/5 Verified

Adel Towel Gold & Red

Superb service, delivered super quick and the products are amazing…. Will definitely be adding to my collection.

Guy H. 5/5

Adel Towel Gold & Red

Delivery was quick and easy. Great product, also love the look and feel of it.

Ansa V. 5/5 Verified

Adel Towel Gold & Blue

Easy purchase and loved the personal touches on the package. Can not wait to use my Adele towel.

Janine W. 5/5 Verified

Adel Towel Brown & Black

Absolutely adore my Adel towels!!!! The quality and feel is just something out of this world. Such an honour to own some pieces of The Ministry or Comfort.

Laura Jane V. 5/5 Verified

Adel Towel Grey & Pink

I’m in love! Such a beautiful, soft, luxurious towel. Highly recommend you spoil yourself with an Adel towel. She’s going to be used as a comfort blanket/wrap and I can just see her joining me on travels, weekends away, days out. Maaika is a true inspiration, talking about her products with such love and enthusiasm. She makes you want to buy everything 😁 It’s wonderful!

Ann W. 5/5 Verified

Adel Grey & Pink

Great Product and Packaging

Nicholas M. 5/5 Verified

Adel Grey & Pink

Store owner replied: Dear Nicholas Many thanks for taking the time to write a review. It means the world to us. Every ounce of positive feedback encourages us to work even harder to build a lasting brand, the quality of which people can consistently rely on.