Zita Towel Ruby

Name: Zita Towel Ruby
Brand: The Ministry of Comfort
Price: 1440.0 ZAR
Availability: InStock

R 1,440.00

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Light enough to pack, yet it wraps you like a towel twice its weight. Fully reversible, so you get two looks in one.

95 x 180 cm · 50% linen, 50% cotton · 400 g

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SA door-to-door delivery

Estimated 2–5 working days. R130 delivery. Free on orders of R2,500 or more. Returns: request within 14 days of receipt. Eligibility conditions apply; return courier at your cost.

Description

You'll look at the Zita before you feel it, and you'll get it wrong. That's the whole delight.

It's flat-woven, the way all our Turkish towels are — light in your hands, easy to fold, nothing bulky about it. But the moment you wrap it around you fresh out of a shower? It holds you like something twice its weight. Rich. Comforting. The kind of towel that makes a cold morning feel a little more possible.

The pattern is a simplified kilim design — soft, storied, the kind of motif that's been woven into rugs and textiles for generations before it ever touched a towel. And because it's fully reversible, you get two moods in one piece: the colour on one side, and on the flip, the raw, undyed ecru of the cotton and linen exactly as nature made it. Wrap it either way. Both feel like home.

Drape it over the towel rail and it looks like it belongs there. Fold it at the end of the bed and it becomes a throw. Pair it with our Sefa in a complementary shade, and you've got two textures, two personalities, one beautifully considered bathroom.

Zita and Lupita are the same towel, in the same weave, size and weight. Only the pattern differs, so choose the one you love, or hang them side by side.

50% linen 50% cotton
95 x 180cm
double-jacquard weave (a technique where two sets of warp- and weft threads are woven together on a jacquard loom, creating a double-layered, fully reversible, luxurious towel
true selvedge (self-finished edges created during the weaving process, which eliminate the need for hemming and ensure a rare and unique structural integrity)

Specifications

Dimensions: 95 x 180 cm

Fabric: 50% linen, 50% cotton

Weight: 400 g / 234 GSM

Flat-woven towels are naturally lighter than terry, typically 170–300 GSM. Use this to compare weight across our range.

Pattern: Simplified kilim design; colour on one side, natural undyed ecru on the reverse

Weave: Double-jacquard, fully reversible; true selvedge

Origin: Woven on an old jacquard loom in a small mountain village in Türkiye

Same towel as the Lupita; only the pattern differs.

Product Care

Much like the finest things in life, your Zita will only get better with time. After each wash, you’ll feel the luxurious fabric evolve on your skin, becoming softer and shedding less lint, while also offering improved grip and absorbency. By the tenth wash, it will have transformed into an indispensable companion, providing unparalleled comfort and performance that turns the simple task of drying yourself into something to look forward to.

Important Note: Do not soak before use with your cotton towels, as linen will shrink in cold water.

To help your Zita live a long, beautiful life:

Washing Temperature: Machine wash towels on a gentle cycle at 30°C to 40°C to preserve their longevity.
Avoid Hardware: Keep towels away from garments with zippers or hooks during washing to prevent snags.
No Fabric Softener: Skip the fabric softener, as it coats the fibres and reduces absorbency.
Drying Tips: Air drying is ideal, but if necessary, tumble dry on a low setting to protect the fabric.
Group Washing: Avoid washing towels alone in an empty machine - tassels benefit from the company of other items.

Colour Separation: Always wash whites, darks, and bold colours separately to prevent colour bleeding and maintain vibrancy.

Delivery & Returns

Door-to-door South African delivery: estimated 2–5 working days. R130; free on orders of R2,500 or more. Shipping Policy.

Request a return within 14 days of receipt. Eligible items must be unused, in original condition and packaging, with proof of purchase. Sale items and gift cards are excluded. Courier charges are non-refundable; return courier is at your cost. Returns Policy.